A tyranny of taste

hu9gx8yfvk4-markus-spiske
Be the author of your own mixtape. (Photo via Markus Spiske)

Movie critics, wine connoisseurs, jazz heads — these expert analysts set the standard for what’s good, bad, and kitsch.

But what’s popular is social. Trends are the result of the wisdom of crowds. The problem with the masses though is they’re usually wrong. Marketing serves them repetition.

Taste is a property of the mind. It’s individual. You can’t impose it. We relinquish our individuality when we outsource our taste to tastemakers and crowds.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s