The marketers are the buyers

Ditch the logo (photo via David Beale)
  • The dealership leaves its logo on your license plate when you drive off the parking lot.
  • WordPress stamps its logo into the footer credits after you set up a blog. “Proudly powered by WordPress.”

You can remove the branding with a screwdriver or change the code in the footer.php file.

Most people find the branding tolerable or at the least, not annoying enough to remove. Others like to signal their participation in the larger community. Few people remove the logo completely. They take the extra effort to white-label their property.

People are the product, the promotional carriers of the branding virus. The seller is always subtle, ready to stamp the extra awareness where it can get it.

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